Growing Your Business with Self-Publishing

ID : 29094   
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A book can help you expand your business in the way no form of advertising can. This practical course is designed to help entrepreneurs, businesses, and organizations self-publish as well as gain a complete understanding of this often complicated marketplace. Learn how to understand your publishing options and how to select the best pathways given your business and personal objectives. You will learn how to work with print-on-demand (POD) companies that print books in small quantities economically. All participants will gain an understanding of the decision-making framework and what factors drive decisions in self-publishing. Agenda Unit 1 Self-publishing overview and today’s marketplace Models of traditional and self-publishing and eBooks Understanding formats: paperback, hardcover, EBooks, Kindle, iPAD Statistics and facts about bestseller lists, print runs, and the pros and cons of self-publishing versus traditional publishing eBooks and their future Unit 2 Specific publishing goals and objectives Discovering which option is right for you: eBook, Print, or both Types of books that have been successful in various Industries Formulating specific publishing goals and objectives Your business objectives and how a book fits into your business plan Unit 3 Making your Book More Marketable Part 1 Defining your target market in greater detail and focus Analyzing your reader and identifying main and sub-markets Consumer-based marketing vs. Business to Business and how to blend the two Target marketing to associations, media pitching, and internet marketing, and reviews. Marketing and media interest trends Unit 4 Making your Book More Marketable Part 2 Smart content development and trends At market/publishing trends and how to identify them Publishing seasons and identifying the best possible time and placement for your book What it takes to make your book marketable and how to do book store research Creating a book launch calendar Exploring various research tools to better understand the market for your book

Class Details

Online 24/7


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Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/5/2017 - 9/29/2017 Online 24/7 12:00 AM - 12:00 AM TBD